Kategorie / Online

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Personal Publishing vs. Traditional Media – an update.

31 Jan 2006

Jason Kottke posts an interesting article comparing the positoning of The New York Times against blogs in Google searches for ten top news stories of 2005. The story behind the research is a long bet between Dave Winer (of Userland […]

 
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Key Characteristics that differentiate Online Marketing.

30 Jan 2006

To say that the Internet as a medium differs from the media traditionally used as marketing channels is to state the obvious. However, key characteristics of the Internet continue to be side-lined by marketing planners, leading to less-effective online campaigns. […]

 
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Reaching Internet users with RSS.

16 Jan 2006

Let me start with a question: How many websites do you regularly visit to gather information? Even including online services like banking, eBay, or Hotmail, most Internet users probably only regularly visit a handful of sites; a news site, a […]